Beyonce Collaboration with Adidas
04.5.2019 / News author: Alexandra
In collaboration with Adidas, the singer is about to launch an assortment of active clothing and shoes. Beyonce will be the creative director of the new label. And the superstar will restart its own sports label, Ivy Park. Ivy Park was first launched in March 2016.
In an official statement, Beyonce noted:
- For me, this is a partnership for life! Adidas has made great strides in expanding its creative boundaries. We share a philosophy that puts creativity, growth and social responsibility to the forefront of business.
A mother of three children joins a group of celebrities who in recent years have entered the world of sportswear. Beyonce said:
- I want to achieve global success!
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