Kristen Bell showed the life of his family without falsehood

10.9.2019     /     News author: Oksana

Kristen Bell showed the life of his family without falsehood
© Instagram / Kristen Bell
There are some actors who, no matter what type of bell they are present in, always permeate it with their peculiar personality. Among the clearest examples is Ryan Reynolds, who in Deadpool, American Gin and Detective Pikachu, always brings his ridiculous humor to the table. Another great celebrity who also has a very consistent advertising style is Chris Evans. This, as demonstrated by his most recent collaborations, thanks to his role in the MCU.

The nature of this relationship between bells and artists has been extensively studied by various agents in the marketing industry. According to Forbes, the relationship between the two must be adequate and accurate, so that no party is affected by the association. Other agents point out that this dynamic has been transformed and even strengthened ties between stars and companies. This, for some studies, results in a co-branding process.

Either way, it is clear that the relationship between a bell and the celebrity participating in it is much closer than it was perhaps a few years ago. Not only have these personalities been given greater creative freedom to give a unique touch to the commercial in question. Likewise, a more familiar tone, including personal and intimate, has been generated in the messages as such. As it shows, it is enough to see the last activation of the Lightlife brand.

As a rival of Impossible Foods, one of Lightlife's star products is a hamburger meat that simulates the taste, aroma, texture and coloration of the original product. But the company's offer is made of plant materials. To promote this food, the company hired the talent of Kristen Bell and Dax Shepard, one of the most recognized couples in Hollywood. Throughout the bell, the peculiar style of fatherhood of both is shown.

Both Kristen Bell and Shepard say they prefer to speak with brutal honesty and transparency with their children. Throughout the bell, you can see how they explain without hesitation issues such as death, sex and not wanting to interact with other young children. In the end, they get together to eat Lightlife burgers. When their three children say they do not believe that the meat is made of plants, the actors point out that they have never had reason to lie.

Wearing celebrities in a campaign is still very common, despite influencer marketing. Brad Pitt starred in the activation of a French bank a couple of days ago, where the actor never says a single word. Coca-Cola, in a video for Mexico, hired Eugenio Derbez to narrate the spot. On the other hand, an experience / commercial of Airbnb put several local stars in the United Kingdom to live a few hours as a seriously ill child.

What most attracts the attention of the Lightlife bell is the intimate look that there is towards the life of Kristen Bell and her family. It is evident that in the announcement you cannot appreciate a faithful vision of how it really is the day to day in your home. However, the bell does give the impression that something much more legitimate is being reflected than the simple performance of a Hollywood family. There is a very deep element of authenticity within this activation.

Since the authenticity of each campaign is the goal of many brands, then it is possible that this announcement is one of the first in an industry transformation. Celebrities, despite the weather and trends, are still very attractive to people. It is already known that these stars have more and more free rein for their advertising projects. The logical evolution is that they reflect your personal life in these advertisements, in favor of authenticity.

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